Perhaps the club name itself is turning people off…? I understand why you’d want to go for a general term, such as EDM, because you’re trying to encompass a broad spectrum. But if your mission is to get like-minded people together to build and share their knowledge around mixing, production, hardware & software, then I think using a term such as EDM is exclusionary by default. I say this because when you use a very specific term, you have to take into account how people will interpret it. For example, what if there’s an entire subculture of hip hop or pop enthusiasts in your school who have a desire to learn mixing and production, but feel as though their taste in music doesn’t fit the “EDM” tag. What if there are a few bedroom warriors who are into nothing but House? I can almost guarantee you most House enthusiasts are put off by the term EDM – especially when it’s used to describe House music (even if there’s some validity to it). I think by using the term EDM you could be missing out on an entire population of people. Just my. 02.
