I think the reason it appealed to me when i first was told about it was the fact you can consolidate everything all into one place so your fans dont have to go flicking from soundcloud to Facebook to the events section on your website etc, to get the info they want. Its all just there at the click of a button. Plus now with Facebook charging you to ridiculous money to reach all your fans i was thinking this good be a cheaper option and faster.
I need to do some research on it really see whats available!