D-Jam

I like the Iceman card. It’s visually interesting, but also clear to read. It was smart to put the phone and address on the side like that, but I’d be careful on using your address unless it’s an office or you want to receive snail mail there. Right now it also says “I have a lot of expensive stuff…here’s where you can go break in to get it.”

If this card is a template for other employees/staff of Grown Folks ENT…then it’s a good design.

Everyone take note of the hierarchy of information there, and how easily it reads.

Here’s a better idea. I took yours and toyed with it a tiny bit in Photoshop. Hope you don’t mind.

Click to enlarge

Like I talked about in that recent posting where I mentioned a hierarchy of information on your flyer, the same comes into play with your business card.

#1 piece of info – Nitronic

#2 – What you are and your name (I made them a little bigger)

#3 – Your contact info

I changed it all to white because borrowing the colors from the EQ only makes the information blend in and get lost. You want the EQ to be visual appeal, but the information to stick out and be legible. I also grouped the info together in the two groups so there is that hierarchy.

You get what I mean? 😉

So far, the purists in that video arguing are the ones living in the past.

Seriously. I don’t knock anyone who loves their vinyl (analog or timecode), but this logic that one isn’t a “real DJ” unless they play vinyl is ridiculous. Times have changed. I remember when musicians first came down on DJs in general when the occupation first began. I’m talking in the early to mid 1900s…before the whole DJ thing that blew up in the 70s and 80s.

I remember when musicians and artists came down on groups like Depeche Mode and New Order for going into electronic instruments so much when they felt analog was the true art. I remember when folk people came down on Bob Dylan because he wanted to take folk into directions outside of the typical single singer with a normal guitar and harmonica.

These people can complain all they want, but I say “change or die”. You either get with the times or fall behind and find yourself struggling to make a living. I know if I lived in the past in regards to web design, I’d be unemployed.

I’ve been happier as a hobbyist than anything else. 🙂

Try the posters, but also slip those QR codes on posts and things around campus as decals. See who gets their curiousity going.

I like the lunchtime demo idea. It’s guerilla and it can work.

In this case, the reason why I keep pushing for DJs to buy the domain name of their name is simply as a protection.

In most cases, a serious DJ isn’t going to try to “steal” a name when the prime pieces of marketing (like a web address) are owned by someone else.

Even a name like Eros can work itself out to be a different brand image than “erotica” or “hired escorts”. It can sound exotic, European, etc. The trick is to start portraying the name as the branding you want it to be.

I can say “coke” and most people will immediately think of the soft drink, not the white powder you snort. That’s branding in action.

Kranic, get a web address of your name, think about a logo, and even how you want to present yourself in terms of physical image. Also formulate a sound that will make you first stand out from your LOCAL competition. As time progresses, it will evolve into something that makes you sound different all the time anywhere.

I remember back in the 90s when DJs sold hot mix cassettes. You walk into a store and 90% of the tapes were all the same songs. Then you had oddballs like myself with better designed inserts and a sound that didn’t come off like the rest.

I’m one of the very few guys from that time that’s still spinning. The rest “retired” because they could not get anywhere. Not when 2 or 3 DJs were known for the sound everyone played. Everyone else was deemed a copycat or wannabe.