In this case, the reason why I keep pushing for DJs to buy the domain name of their name is simply as a protection.
In most cases, a serious DJ isn’t going to try to “steal” a name when the prime pieces of marketing (like a web address) are owned by someone else.
Even a name like Eros can work itself out to be a different brand image than “erotica” or “hired escorts”. It can sound exotic, European, etc. The trick is to start portraying the name as the branding you want it to be.
I can say “coke” and most people will immediately think of the soft drink, not the white powder you snort. That’s branding in action.
Kranic, get a web address of your name, think about a logo, and even how you want to present yourself in terms of physical image. Also formulate a sound that will make you first stand out from your LOCAL competition. As time progresses, it will evolve into something that makes you sound different all the time anywhere.
I remember back in the 90s when DJs sold hot mix cassettes. You walk into a store and 90% of the tapes were all the same songs. Then you had oddballs like myself with better designed inserts and a sound that didn’t come off like the rest.
I’m one of the very few guys from that time that’s still spinning. The rest “retired” because they could not get anywhere. Not when 2 or 3 DJs were known for the sound everyone played. Everyone else was deemed a copycat or wannabe.
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