Well the station is very much a community station that hosts alot of talk shows with a light scattering of music shows, not very dance based, its quite an ‘alternative’ station, nothing really commercial, besides its a non profit at the moment. The target audience is certainly mature, 25-40 somethings in general, my target audience are around the same age group generally fans of more leftfield music but the station also has a good listeners network across a number of European coutries and even worldwide, according to the MD they have around 10,000 unique listeners so far and they want to position themselves as a current affairs/plus alternative music station although its hard to pin down exactly what he means by that.
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