Promoting your own Event

Handing out flyers isn’t meant to build this sort of relationship, it’s meant to get exposure to try to get higher attendance and more ticket sales. It’s an unfair to expect it to do more than that just as it would be unfair for me to criticize social media for not being able to get the average DJ a gig in Ibiza.

Building relationships is not unique to social media, if you had a gig on a Friday and you knew a DJ with a gig on a Saturday you could offer to hang up their flyers for them when you pound the pavement and they could do the same for you. I build relationships with DJs and bands by going to their events and talking to them after their set. I give them a card, I talk shop with them, and I sometimes play roadie and help them clear the stage and carry their stuff to their van. I go to parties with them and meet their musician and DJ friends. If I finish a lighting gig and there is a DJ or band I haven’t met before and I don’t plan on leaving anyway then I leave my lighting up and do a free show for them. It can be as simple as giving a shout out to the following act at the end of your set and asking the crowd to stick around.

You seem overly concerned with maximizing your return which is general is fine but it is too simplistic a strategy. My goals in promotion are to maximize my exposure without exceeding my budget, it is absolute values that concern me not ratios. The goal of promotion is to maximize your results not to get a good deal, set your budget then spend the money. Naturally you should pursue low hanging fruit including social media but if you’re serious about promotion you don’t stop.

Handing out flyers isn’t meant to build this sort of relationship, it’s meant to get exposure to try to get higher attendance and more ticket sales

Ticket sales?
Most of the local clubs do not sell tickets, maybe if its for the big events such as outdoor festival and such then there is a ticket sales involved
The local clubs dont care about the ticket sales, all they cared is the spender, by handing out flyers to random strangers I dont see how that can be accomplished
Like, “Hey brotha come to see me DJ and spend your dolla on the bottles too !” “???”

Building relationships is not unique to social media, if you had a gig on a Friday and you knew a DJ with a gig on a Saturday you could offer to hang up their flyers for them when you pound the pavement and they could do the same for you.

Once again thats all great and dandy if you have a lot of free times in your hand, I dont, between work, DJ Gigs, and managing my DJ school, I simply dont have that much free time, to be able to do that logic you presented, I actually have to get someone else to do that for me, and that cost money too, plus it defeated the purpose to make the connection to that other DJ’s, too much hassle, while you can simply do the same with social media by exchanging flyers like I mentioned with the same effect even greater