I was ready to start a discussion on this…ended up just posting an article on my blog.
I am curious what many of you think AS PROMOTERS…NOT DJs. Put yourself in the shoes of a promoter and analyze this if the club was right or wrong…and how would you have handled things?
I’m not backing Marquee’s actions either…this was a big fail for them, and they wrecked their brand in the process. To me that’s more important than a couple of high rollers spending big money. If the tables/bottles/cabanas are more revenue-building than the crowd on the floor, then they should refrain from booking any deep house or tech house DJs. Keep all their booked headliners on the lighter/poppy side.
It’s hard to have both in this climate. People with money seemingly want mainstream music, and guys like Farina are better suited to a deeper club atmosphere over Las Vegas glam.
It was the wrong booking, and the wrong action even more in how they handled it. You wreck your brand with clubbers and the dancefloor folk won’t come back. Thus the booth/bottle/cabana folk won’t come either because no one’s there.
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