Ladies Night Giveaway Ideas?

D-Jam, post: 31617, member: 3 wrote: I think the mistake many make in “ladies nights” is they really make them for guys. They try to make them all about the young, hot club chicks…so maybe some of them come out if they have enough freebies, but really then loads of guys show up hoping to score with some of those women. Some even go further into the “really for guys” by having a hot body competition or something.

The problem with that logic is it doesn’t appeal to normal women. The girls who work at the office, maybe work out, but don’t run out dressed as a hooker to go clubbing won’t come out to those events. They know it’s a meat market and they’ll be surrounded by drunk horny guys.

I’ve seen some true ladies nights that went away from the idea of guy-centric. In fact, they saw it as a sign of success when many guys would not come because it was so girl-centric.

1. The venue had a good special on martinis and any other drinks girls normally order.
2. The venue put chick flicks or Sex and the City on the TVs…no sports.
3. The DJs pandered to women. They played music girls liked, even if guys hated it.
4. They made deals with local nail salons to come out, set up stations in the booths, and sell on-the-spot manicures.
5. Sometimes they brought out a masseuse and had massages for the women.
6. Giveaways/contests ended up being spa packages or gift certificates to salons or boutiques.

It’s clear why the place was packed with women.

How you can do that is to network with local businesses and thus get these things. Find a nail salon looking to advertise and make some extra money. Find a boutique or salon or spa who wants to advertise and will give you a prize to give away. Find DJs who will play for the women and not have issue with any cheesy pop music.
Make it about the girls…not a night for guys to drool over attention whores.

GREAT points for sure. The playlist I have together is definitely geared toward the women and I’m going to get a notepad w/ pen at the booth for the women to write down requests on which I thought would be a good idea. I like the ideas of the salon / boutique gift certificates as well. This venue doesn’t really have a spot that would work well for the nail salon to come out w/ a station, but we are planning on doing the girly drink specials already too.

I guess my main question is how would I brand myself to where after the night, the people that came would remember ‘me’. Obviously playing the right music that they want to hear is huge, but is giving something away cheesy or lame? How would I brand it to where they remember “DJ Und3rCov3r” versus just “the DJ” that was there last night.

Any thoughts?