Home 2023 Forums The DJ Booth Hilarious Avicii Article

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  • #38698
    DJpeachfuzz
    Participant

    Wait…is this real? Or is it an April fools joke?

    #38701
    NietzSKY
    Participant

    Good question….. what’s even sadder is that I could see it being either/or.

    #38729
    Terry_42
    Keymaster

    I really wonder what this is… the whole thing is somehow… awkward…

    #38735
    henley
    Participant

    To me it seems like an extremely well-executed, tongue-in-cheek look at the world of the EDM superstar, poking fun at all the champagne stereotypes of that scene, using the Avicii tour as a backdrop and a scenario. The social media backlash further cements those stereotypes.
    At the very worst, Avicii is being used as a scapegoat for a bit of EDM piss-taking, but given his exposure and status as a superstar this isn’t really surprising. He could have taken it a lot better rather than rising to the bait like he has.

    In my opinion…

    #38736
    NietzSKY
    Participant

    I still have yet to determine to what extent this is an april fools joke (though seeing as how it was posted april 1st, my money definitely says it is).

    The sad part, however, is that nothing in the article leads me to defend Avicii, and I see everything in the article as having at least a sliver of truth. The whole Producer-turned-dj , pre-recorded sets, that almost every prog house DJ plays the same tracks, etc. Not to mention there aggro comments……

    I suppose I’m just curious; if you have another person write/sing vocals on your track AND create the melodies of your track, and you can’t dj yourself…… how much of a musician are you? Or are you just a young, attractive looking sound engineer whose place is really in a studio recording/mastering composers / songwriters.

    #38740
    J-Zed
    Participant

    There was a reply by him after in which he seemed quite pissed off with her article, unsurprising it is for GQ which means it shouldn’t even be taken seriously in the first place. I don’t like levels and I don’t know any of his other songs but he’s young and clearly has talent to make music even if it is cheese, he deserves more respect than he got in that article. In the end though, he still wins so it’s not a big deal.

    #38743
    aaron altar
    Participant

    I don’t think it’s a joke. It’s an American trying to tear down the scene again. The writer couldn’t even mention ravers without referencing drugs. And if Avicii didn’t want to be portrayed as “that guy,” maybe he shouldn’t behave like that guy. And for further reading:

    A-Trak has responded to an article on Avicii in GQ Magazine via the medium of Twitter.

    His tweeting spree began with: “So there’s an @Avicii article in @GQMagazine where he says his sets are completely pre-planned & reading the crowd is a thing of the past…”

    An inner monologue of sorts then ensued from the Canadian DJ and producer where he said: “He also complains about opening djs who play the same big songs from his set — which are the same songs everyone else plays…”

    “So if I understand correctly, DJs should be robots and each pre-planned robot should know their place…?”

    The Fools Gold Records boss then made it clear he has nothing but respect for the Swedish super producer: “By the way I think @avicii makes great music. Sincerely. But if you play the same thing every night you’re not a DJ.”

    “Dudes live in a bubble, they think what they hear in bottle service clubs and festivals is djing. That’s just entertainment.”

    “Enjoy the entertainment, I play at those spots too. It wouldn’t hurt to be a bit creative though.”

    A-Track then tweeted “By the way while we’re on the topic ” and posted a video of one of his latest impressive scratch routines which you can watch below.

    He then signed off with: “Welcome to the EDM circus show.”

    Avicii did respond saying the interview in GQ was taken out of context, but did not proceed to say much else. This did however spark a huge debate amongst DJs including Tommie Sunshine, Toddla T, Alex Metric, Laidback Luke, Eats Everything and many more.

    source: http://mixmag.net/words/news/a-trak-if-you-play-the-same-thing-every-night-youre-not-a-dj

    And Avicii’s response to the article (I actually respect him for how this part):

    GQ, my thoughts on the article. I would normally not even care but this article really got to me, how it could even be published with so little truth and misquotations.

    So this interview was made over the course of 4-5 days where a freelance reporter followed me and my crew around on tour up until new years eve. Reporter Jessica Pressler BEGINS by describing my fans as “douchebags” – not as a quote – but as an (her) obvious impression in the introduction to the text. The preamble to that describes people attending to my shows as drug addicts!

    She goes on to describe how I plan my sets only to contradict herself saying I go over my planned time cause I’m having so much fun with my crowd. Anyone reading this article should know it’s very subjectively twisted by someone who has a) no experience of this scene or insight to a DJs profession at all and b) has no interest in really understanding it either. How on earth the fact that I complain when an opening DJ plays some of the peak time tracks I usually play somewhere in my set becomes the conclusion that I only touch volume faders is beyond me and even though I could beat mix in my sleep doesn’t allude any kind of respect which I find deeply insulting. I would never lay down a pre-programmed set and performed to a pre-mixed CD, I would never cheat my fans like that. Period. For the record, the only planning I do is check transitions so that I don’t have to pre-program anything and still make sure I bring it to my fans. A lot of work and thinking goes into my DJing. I want the entire night to progress seamlessly and when I have to adapt the energy on the fly for the crowd on any given night, I can do so with harmonic mixes that I’ve practiced over and over again. I am far from the only DJ that does this and it’s something I take pride in being able to do. Truth is that at bigger festivals or solo shows I know what people want to hear and my set is a compromise between what I want to play for them and what people come and expect to hear me play for them. At a smaller club show I can wing it completely.

    Some people are known for certain things, some DJs like A-trak, Steve Angello and Laidback Luke are excellent technical DJs, something I will never be, and have a whole different approach to their performances.

    I mean everything even down to the tracks I play she got wrong in this article. I wouldn’t adress this and bring more attention to it if I really didn’t feel that this article was truly unfair and incorrect. She draws up this disgusting picture of the electronic music crowd being constantly high, ugly, uneducated, dumb and “douchy”, while I feel they are caring, loving, positive and the complete opposite of what she says. Sure people do drugs and party but that is nothing exclusive to this music genre. It looks like the journalist wanted the GQ readers to buy into that stigma.

    We agreed to let GQ into our camp to actually portray a serious side of this music to the masses who might not now and might not understand. We hoped they could unveil and communicate the reason for there being so much love within, and how such a great community has risen organically for, this music genre. The problem was that a journalist that knows nothing of electronic music was sent to be on the road with me for a couple of days and then tried piecing together what it’s all about. She failed miserably

    #38752
    Ess Jay
    Member

    I think what he said is spot on. He seems genuine, and also he admits that he isn’t the best DJ in the world.

    People always want to call “fake” and try and belittle people who have made it. Hell, Pauly D when watching Jersey Shore actually comes across as a nice person, and I am happy that he has found continued success in DJing.

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