I actually enjoy going to my local Guitar Center. The people in the pro audio room, where they keep the DJ gear and lighting, are awesome. They will get anything out for you, hook it up, let you play with it, make recomendations, and are really knowledgible. Someone said it best though, it comes down to management hiring the right people. The reason this store is the way it is is because the manager hires people who love what they are selling. Mostly college students who are probably like a lot of people on this board. In fact, it was that store that got me into digital djing at all.