djrizki, post: 43429, member: 11983 wrote: Here’s a recent flyer that I made for my upcoming gig, using a… PowerPoint
Here’s my thoughts from a design/marketing viewpoint. Don’t go changing this flyer, but keep these things in mind for your next one.
First, don’t make a flyer so busy. If it’s crammed, then people won’t read it and thus they’ll gloss over your event. If this is a graphic that goes on social media, then it should focus on the top points you want them to know…so they see it, read quick, and thus latch on if they want in. Make the most important information (like date/time) show up clearly.
Don’t use too many fonts. Best practice is to use one font for the main “title”, a secondary font for some of the bigger sub-information or sub-titles, and then a final simple font for most of the information. Stick to sans-serif fonts as they’ll be easier to read.
Always focus on the main selling points for your event. Most people think it’s the DJ, so they’ll put the DJ’s name in big, put a photo, and push that. However, if you or the DJ you’re bringing out isn’t a big draw, then highlighting them is meaningless. Seriously. I’ve seen events do well because people came out for a great drink special over those pushing DJs. If the DJs want to get irked at this, tell them to think about how much fun a packed room will be.
Remember…you’re not selling a DJ, or a club, but a lifestyle. The lifestyle of the party and patrons you want.
Unless those crews or sponsors are requiring that you put them on the flyer, or they’re tossing you some serious money…leave them off. In all honesty, I could care less about all those names. I’m more thinking about entertainment, drink specials, and how much the cover might be.
The best thing is to make your flyer the basic info that will grab people, and lead them to a website or something where they can get the little details. The DJs, links to their mixes, contest details, all specials, map to event, sponsors, etc.
Use imagery that matches to the crowd you want. Half-naked women in lingerie, dancing all “nasty”…that attracts a ghetto audience. Stylish model-looking women will make people think it’s a dressy elegant club…which backfires when you want a casual night. Putting models on a music-centric event won’t make people take it seriously. You should capture the vibe/lifestyle you’re selling.
You didn’t do this, but I want to say it so others know…don’t ever list music genres on a flyer. No one really cares. If they know of any of the DJs, then they’ll now what to expect. Seen so many flyers listing genres and it glazes over most people…unless it’s a special night focusing on one sound.
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