2 of my current dj heroes (Guy J & Hernan Cattaneo) are not what I’d term ‘entertainers on the decks’ … there’s no gimmicky stuff from them other than the very occasional raising of their hands when there’s a great drop happening, but their choice of tunes in their sets, the journey they provide and the faultless blending of tracks makes them at the peak of their field.
I guess it depends upon your type of venue, type of crowd / occasion, type of music you’re playing and the image you want to pass on? Just my £0.02 worth.