10 Ways to Use Social Media to Promote an Event

mmm going to look into this thanks!

Facebook Groups can be a good option as well as you can add your friends to the group without a request and they must navigate to the group to remove themselves. We use a group to keep everyone updated about our monthly party. It also now functions as a hub for other EDM night promoters to share there events in as well (as long as they’re not the same night as ours haha)

D-Jam, post: 40477, member: 3 wrote: I honestly hate when people do that. I even make a point to remove myself immediately. I wish groups would be by request, like a friend request.

In the end, I should have the initial and final say on what messages I want to hear, and I go out of my way to ban messages I don’t want to hear. I’ll do “report spam” on those who inbox me, I’ll unfriend people I am not friends with who simply friended me to spam my wall, and I’ll take myself out of groups I don’t want to follow.

NOW…how could you ward off people like me and get me to stay? Engage me. Give me something. Entertain and enlighten me. I’ll follow groups who give me info on music, or gear, or techniques, etc. I’ll block people who have nothing to say other than “come to my event this weekend”.

It all becomes like this:

[media=youtube]FmazTEI_3fE[/media]

It’s true that having unsolicited spam can be very annoying, I’m often given cause to mute certain ‘friends’ after their 8th notification hits my feed from them posting in all of the bangkok expat groups.

I’m assuming the scene you operate in is very crowded based on the youtube video you chose. But, here in Bangkok the Bass culture scene is pretty small: eg. Skream & Benga just performed at the premier venue for quality underground and house electronic music in a room with maybe 200 capacity…it was one of the few occasions they’ve had to open the mezzanine floor. Even Skrillex & 12th Planet only pulled about 1000 heads.

In my experience, we’ve experienced the best returns from our promotion with a combination of:
– direct marketing (going to parties with similar or complimentary music policies and talking to the ‘heads’)
– Facebook page event advertising (the most we’ve spent is $20 when we booked an international act)
– cultivation of a organically growing facebook group (the 5 of us added all of our friends/fans/followers in the Bangkok area that already frequent the nightlife scene and since then we have people requesting to join the group on a regular basis as there aren’t many other options for staying up to date on what Bass EDM parties are going on that weekend.)
[INDENT=1]The only things we post are music, pics related to the theme for our upcoming monthly event, and a pinned link to the next facebook event. We allow all group members to post their events, tracks and pics from the last event. It seems to work quite well as after only 3 parties the group is at 2200 and growing.[/INDENT]
[INDENT=1] [/INDENT]
As I said before, if abused the group can be just as annoying, if not more-so than an event invite for something that’s not even close to the same country you’re in. But, in todays saturated social media verse the auto-add feature of the facebook group is a potent tool -when used to selectively target appropriate individuals from your friend’s list – to increase awareness amongst your friends and acquaintances.

The upset members you can potentially lose for adding them without their permission is far outweighed by those who will completely miss your post’s short blip on their feed and might enjoy having your brand of entertainment brought to their attention…if used correctly of course.

D-Jam, post: 40479, member: 3 wrote: Great thinking then. If your scene is small and remote, then definitely a group is one way to get the “interested people” consolidated. Might be worth an article for all the folks who say they live in a small town and no one likes _______ music. (insert underground genre there)

You’re on the right track. If DJing even never proves fruitful for you, you could take those skills into advertising and marketing.

Thanks for setting me straight. I live in Chicago, which is saturated with DJs and promoters. It’s amazing how badly many of them do at promotions, but refuse to even take a hint. They’ll still believe spamming and annoying is how you get heads through the door…up until they get banned on Facebook.

I know the feeling. I used to live in toronto and the “promoters” there tend to just invite their entire friends list with no consideration for whether the event applies to you. It got to a point where I made a huge rant post on my profile and tagged some of the offenders in it. Nothing makes me feel like just a dollar sign to a promoter than getting an invite from someone that I actually know inviting me to an event that is on the opposite side of the world and offers nothing that relates to my tastes.

Here’s my rant:

I really wish that “promoters” would stop inviting everybody on their friends list. That’s not how you get a crowd out, your aunt Ida is not coming to shake her ass at your next session. Just as I will not be boarding a plane and flying 20+ hrs to come to your party. Take the time to know who you’re inviting to what, and maybe this stupid facebook events thing will be more effective for all of us.

It’s not even difficult, I’ve been hosting/playing at parties here in Bangkok for over a year now and none of you on that side of the world have your events inbox flooded with non applicable events from me.

All you do by clicking on every single last person on your friends list is tell us that you don’t know us and don’t care about anything other than padding your pockets with your latest whateverthefuck event you’re currently pushing.

You guys are the reason no one checks their event invite notifications…

D-Jam, post: 40511, member: 3 wrote:

I will say though DJs seeking gigs should just put up with this. It’s how you’ll know what’s going on in the scene and where to network for gigs.

It’s what worked for me! Becoming a regular at the events in the genres I play keeps me playing out almost every week.