I’m going to write the article after I finish the series on throwing events, but I’ll give you and everyone a quick list:
- Research on DJs and promoters in the area you’re going to. Find the ones that match your style and sound.
- Send them emails either as you or your management, letting them know you’ll be in town on the dates you’re in there, and you’re open for bookings. Leave links to your website and/or demo mix and/or press kit.
- Set up things with whoever gets back to you.
You will honestly be surprised how easier this can be…simply because they see it as an out-of-town talent that they don’t have to pay travel costs for. Try to find a nice way to mention that too.
Bring a “leave behind” for fans if they book you. Throw CDs into the crowd, or something. Promoters appreciate it. Plus it will help new fans find your online presence.
That’s the quick version. I’ll do a detailed version when I finish the promoting events series.