Save your money.
The first question to ask is IF you need an iPhone app. I’ve seen many try to crank out what seemingly are just mobile versions of their websites, and they sit there collecting dust.
If you want to make an app, make something useful and creative that will have your brand attached to it. The Krafty Kuts sound sample app was a smart one, as was Paul Van Dyk’s app that had the various gadgets a club DJ could use.
For DJs, going mobile is iffy. Until one can download mixes directly into the phone and save it without any kind of an “iTunes” program, it seems pointless to put mixes on mobile unless it’s through a popular service like MixCloud.
I’m currently going to make a mobile version of my site, but it’s because I use my site to show my skills for potential web design gigs. Plus if you have an active blog, then it’s ideal to be mobile. Lord knows how much I’ll read entries here and even this forum on my iPhone.
Always think about your end user. I recently wrote an article about promoting a brand on Facebook, and one girl seemed shocked I would dare to suggest that some businesses should not make Facebook a priority. My reasoning was sound IMHO. A big company whose client base is NOT on Facebook doesn’t need to use it as much as let’s say a DJ.
Always think about the end user and how they behave.
A “promoting on Facebook for DJs” article will be posted soon. Phil?
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