Hey Chris! Unfortunately can’t suggest much here from experience, though the best thing you can do is network with other DJs who have a similar goal. Reach out to any DJs you know in your area, put up listings online, and reach out to your Facebook group regularly. DJs undercutting is a problem in a lot of regions and the only true way to stand out among them is to offer something truly unique and go that extra mile – I’d recommend checking these articles out:
https://www.digitaldjtips.com/2016/07/your-questions-should-djs-avoid-pay-to-play-gigs/
https://www.digitaldjtips.com/2013/11/why-djs-shouldnt-play-for-free/
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