Mainstream vs. Indie vs. Underground vs. Obscure
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Reason808.
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June 9, 2012 at 2:51 pm #1005882
D-Jam
ParticipantI tried to define four facets of pop/mainstream music here, but even then I had some debate.
Mainstream is as it says. It’s stuff that’s popular with the regular average people. The radio might play it, but it’s what you hear generally in the trendy spots.
Independent is more the small labels and people who simply decide to not be part of the big label push and even big label image. So imagine a female artist wants to do EDM and she decides not to make poppy electro house or euro dance, and she doesn’t sell herself as a glamour model. Independent can mean many things, but I’d tell you it generally adheres to an idea of keeping small and not buying into the big label marketing machine.
Underground is the opposite of mainstream…and I find it funny how many think underground only means “dark”, techy”, “minimal”, “abstract”. In my book, underground is anything the general masses are not into. Something could have a nice pop, energy, melody, etc…but if the mainstream masses see it as a big “no way”, then in my book it’s in the underground. Part of this though IMHO is that there is some following. So if you have a style of music that you can’t get played in clubs/bars or on the radio, but a show of it gets 50-1000 people out, then it’s underground in many ways.
Obscure is more about abstraction to me. It’s about wanting to venture away from the “norms” of music. Dubstep in its birth is a great example. I know now it’s very mainstream, but when it started, the artists seemingly wanted to get away from “four on the floor” and even other typical sounds/structures of dance music. Aphex Twin has always been “obscure” in my book.
ME…I don’t think about “independent” or “obscure”. Too many seemingly love to use those terms to feel “cutting edge” or “cool”. They want to claim they only buy independent music to appear “ahead”, but I think it’s bollocks. I’ll play what sounds good to me, even if a track happens to end up on Top-40 radio.
I personally have always loved to sit on the dividing line between the mainstream and the underground. I like being the “entry drug” for mainstream folk. So they go out and hear perhaps the typical poppy/mainstream tunes in the club, I’ll hit them with similar sounds that they didn’t hear…take them deeper into the rabbit’s hole. I know die-hard trendy folk do not find it appealing, nor do die-hard underground folk…but my goal is generally to get average people to check out EDM.
June 9, 2012 at 5:13 pm #1005885Steelo
ParticipantPerfect answer!
June 9, 2012 at 6:04 pm #1005888Terry_42
KeymasterD-Jam nailed it.
June 10, 2012 at 6:03 pm #1005919Reason808
ParticipantDang. Awesome answer, yes. Thank you D-Jam! But I was hoping to get a lot of interpretations, too!!
I have a somewhat different take:
Mainstream: Artists or Songs the public at large is familiar with. Artists: Lady Gaga, Bee Gees, Run DMC Listener: Your mom, little kids, joe six pack
Indie: Artists or Songs that well known and respected within their music genre but not generally known outside it. Artists: Daft Punk, MFSB, Tribe Called Quest Listener: an artsy person who isn’t musical, i.e., a graphic designer who likes hip-hop.
Underground: Artists or Songs that are only known to serious fans of the genre. Artists: Plump DJs, Strafe “Set it off”, Pete Rock & CL Smooth Listener: music lovers or fans of a specific genre
Obscure: Artists or Songs for cratediggers and generally unknown even to serious fans. Artists: #75 on a Beatport Chart, Obscure Italo Disco, original hip-hop breaks. Listener: obsessive fans, trainspotters and music prosSome DJ’s may think this way:
Mainstream = Sheep / Indie = Posers / Underground = Keepin’ it real / Obscure = Why can these dummies appreciate this?Or this:
Mainstream = Successful / Indie = Wannabes / Underground = Jealous / Obscure =LosersPersonally I think quality music can be found in all areas to differing degrees. I prefer to DJ in the indie realm. I might swing towards the mainstream or underground depending on the situation, with a few obscurities to keep things fresh and exciting.
June 11, 2012 at 3:13 am #1005935Steelo
ParticipantYour examples above are certainly interesting…Daft Punk indie? Plump DJs underground? Obscure songs making the Beatport top 100 or even being on Beatport for that matter?
Mainstream: Needs no explaining. Explained perfectly by everyone above.
Indie: May even be reasonably popular but haven’t sold out or given in to the commercial giants. More of a ideal than anything.
Underground: May be less known or unknown outside of that music scene. The purists of that genre. Success isn’t measured in popularity or commercial success.
Obscure: D-Jam got this one perfect.Just my 2 cents. Apologies if I cam across rude, not my intent at all. I always think I’m right but can admit it lol
June 12, 2012 at 3:46 am #1006031Reason808
ParticipantSteelo, post: 21828, member: 1368 wrote: Your examples above are certainly interesting… Apologies if I cam across rude . . .
Not at all, asking for different perspectives is kinda like asking people to disagree with me.
Where do you guys think Deadmau5 is? Has he joined the pantheon of the mainstream, or big “indie” artists?
What about Bjork? She’s extremely famous, possibly mainstream. But to her credit, she keeps her music aimed at people with underground sensibilities.
June 12, 2012 at 5:54 am #1006043shr3dder
MemberWell technically all indie means is independently released, which rules out a lot of peoples examples, but its been a while since the term has been used in a literal sense.
I think everyone’s perception of stuff like this is kinda down to the individual.
Plump DJs for example, maybe be underground to some, and pushing commercial to others.
The same goes for Daft Punk, Deadmau5 et al.I have mates that never listen to commercial radio/video shows etc who would call 90% of big name house artists (SHM, Hardwell, anything that is on the Beatport top 10-20) commercial, others mates would argue they ain’t.
That said, nothing on the Beatport Top 100 should ever be considered underground. ๐
June 12, 2012 at 12:13 pm #1006057backtothefront
Participantshr3dder, post: 21943, member: 1473 wrote: That said, nothing on the Beatport Top 100 should ever be considered underground. :p
Well said, I’ve completely given up on Beatport now, so much chaff thrown at you to start with and requires quite a bit of digging around to get to the ‘good stuff’ IMO. Traxsource/Juno much better.
June 12, 2012 at 4:43 pm #21844Reason808
ParticipantWow, looks like I better look at Beatport’s charts again. It’s been a while. It sounds like Celine Dion Dubstep mixes must be at #75 now! :p I’ve also been out of USA for almost 2 years, so I haven’t witnessed the mainstreaming of EDM (about F’ing time!).
Okay, I’ll edit my OP with a new example of obscure EDM: Himmel, Celebrate Life. Anybody know that without doing a Google? I bought a white label 12″ vinyl about 10 years ago. It’s not the remix on YouTube. I can’t imagine a trixie screaming at a DJ to play ol’ Himmel.
June 12, 2012 at 9:11 pm #21860Steelo
Participantbacktothefront, post: 21957, member: 1433 wrote: Well said, I’ve completely given up on Beatport now, so much chaff thrown at you to start with and requires quite a bit of digging around to get to the ‘good stuff’ IMO. Traxsource/Juno much better.
Beatport is dead to me now. Has been for the last few months. Traxsource, Juno, Track It Down, DJ Download are all so much better. All Beatport has is crap commercial electro or tech house thats all the same. The genre tags are way off all the time too.
June 13, 2012 at 2:33 am #1006085D-Jam
ParticipantI still find goodies on BP, but I don’t live on the site.
Traxsource has become my more favorite site. Plenty of great house…plus the idea of putting the Facebook comment system is gold. So I can post a comment as my Facebook page, it posts on my page (content/engagement) and it might also lead to more likes by those who find my comments on Traxsource.
June 13, 2012 at 6:41 am #1006094backtothefront
ParticipantSteelo, post: 21988, member: 1368 wrote: Beatport is dead to me now. Has been for the last few months. Traxsource, Juno, Track It Down, DJ Download are all so much better. All Beatport has is crap commercial electro or tech house thats all the same. The genre tags are way off all the time too.
Yep, agree with this, my experience too.
D-Jam, post: 22002, member: 3 wrote: I still find goodies on BP, but I don’t live on the site.
Traxsource has become my more favorite site. Plenty of great house…plus the idea of putting the Facebook comment system is gold. So I can post a comment as my Facebook page, it posts on my page (content/engagement) and it might also lead to more likes by those who find my comments on Traxsource.
Totally agree D-Jam, I find Traxsource great to use, quick to find new releases/promos and the genre tagging is spot on almost all the time.
June 14, 2012 at 8:34 am #1006170Reason808
ParticipantI just wish the Traxsource design wasn’t so horribly ugly. I don’t know about you guys, but the idea of looking at those ugly grey colors for more than 10 minutes makes me shudder. Its like bad early 90’s web design.
June 14, 2012 at 9:57 am #1006172Steelo
Participantreason808, post: 22102, member: 831 wrote: I just wish the Traxsource design wasn’t so horribly ugly. I don’t know about you guys, but the idea of looking at those ugly grey colors for more than 10 minutes makes me shudder. Its like bad early 90’s web design.
A friend of mine got me on to Traxsource but when I first saw that hideous grey colour and crappy looking design I was a little hesitant to give them my credit card details. Thought it might have been some dodgy scam site or something. They definitely need to update!
June 14, 2012 at 12:21 pm #1006185backtothefront
ParticipantFunny thing is Traxsource had a facelift a couple of years ago, but once used to the look, I find it really easy and quick to navigate and find tracks.
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