great question!
I think this is really important for a DJ who wants to get booked continuously…instead of looking at one gig as a wham-bam-thank-you-ma’am sorta deal.
You’ve got your shot to make an impression with a crowd, if you are memorable…people are more likely to come again to your next gig. if it is in another venue, same venue, doesn’t matter…you can create a following.
Which then you can use as leverage when you are pitching clubs or bars for gigs. Say for example, in your town the standard rate for a club DJ is $200 per hour (hypothetically!). You have a passionate following that grew based on your ability to be different, stand out and cultivate a small tribe of 25 people you can definitely count on to be there. These 25 people always bring 2-3 people. Therefore, you can guarantee at least 75 people in the door for any and all of your gigs. You communicate this value to the club you are wanting to DJ at. This to them equals $$$.
So for me, what makes me different is important but how I use it is the key to seeing results I want as a professional.
What makes Casie Lane different?
The ability to read the crowd & play with them (smile, dance in and out of the booth), play those “oh yeah, I remember this song” edits with a housey twist exposing an older or unexpecting audience to electronic music, I communicate fully with my clients so I understand exactly what their wants and needs are and I double profits for them. This makes me a HIGHLY attractive DJ in this area because I consistently produce these results.
It’s not that I’m the best DJ or even a great DJ, I would say I’m pretty mediocre in terms of technical skills its all in the presentation, communication and connection.
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