Hey Branden, it sounds like you’re handling things on the floor just fine so it’s purely marketing/networking where your efforts need to be focused from here – Guerrilla Music Marketing is an excellent jump-off point on the topic, albeit with a ‘band’ focus as much of it is. The salient points regarding promotion are all still valid. One thing you may wish to bear in mind, seeing as all your dates have gone so well thus far, is what kind of impact a less-than-stellar evening might have on your mindset – it sucks when it happens, but it is ultimately inevitable if you keep doing this long enough, and seeing as you’re looking to expand your business, it follows that you’ll likely need to operate outside of your comfort zone (read : type of gigs you’re working). I’ve learnt a lot more from the few bad nights I’ve had than all the good ones put together, as the expression goes : Smooth seas do not make good sailors.