Releasing an EP
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Mike Check.
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July 19, 2012 at 8:39 pm #1008187
D-Jam
Participant(b)
I think the problem with labels and Beatport is you’ll be waiting forever to see an ROI. I’ve had friends do this and they’ll sell some copies, but can’t seem to get paid because BP has a policy where they only pay out $500 a time. So you could sell $498 worth of music, but until you make that next $2, you won’t get paid.
I understand BP does it to make the labels on their site continually release stuff, but I think this system is also what perpetuates bigger money prevailing over smaller guys.
One option would be to do it yourself. Find one of those sites where you can set up a profile, sell downloads, and market your music by sending promos to DJs you know and respect. Toss up a sample clip on SoundCloud to spread the word.
Another is look into the other stores. Traxsource, Satellite, Stompy, etc. I personally think in Beatport you’ll get lost in the masses of music there. On smaller specialized sites you can get more noticed by those who are into your sound…especially if you’re an offbeat/underground sound.
July 24, 2012 at 8:50 pm #1008549Phil Morse
Keymaster” So you could sell $498 worth of music, but until you make that next $2, you won’t get paid.” – I think I’d get my credit card out and buy a couple of copies if that were me 😉
July 25, 2012 at 7:01 am #1008584Terry_42
KeymasterActually the most money I made was with 2 songs in 2001, the singer released the songs as a promo for free on her website with a donate button and as she sang and wrote the lyrics we would share 50:50. We got far more from the donate button than from the CD release of her album 😛 The irony is not lost on me hehe
July 25, 2012 at 7:46 am #1008590DJ
ParticipantI disagree with D-Jam. Although I don’t have any personal experience with this, I know if I were in that circumstance I would be more concerned with exposure and what I could put on a resume than with making money. I would shop around for a label. Once one bites, not only would you have them advertising for you as well, but you are now “signed” and finally have something to put in parenthesis after your own name and your release’s title (i.e. Mike Check — Checking Levels EP [Bring the Noise Records]) which, to me, is completely worth the extra time it takes to get a proper release. Also, assuming you’re looking for gigs, it is much better to say “my EP was just released by Bring the Noise Records” rather than “I just released my first EP,” as you hand the promoter your sharpie-covered CD-R.
A proper release also gives you a reason for increased levels of shameless self-promotion (i.e. “Hey guys, make sure you look out for my new EP being released on Bring the Noise Records one week from today! Here’s a little sample…”) other than the usual (at least it’s usual for me) “Hey guys, here’s a new mix/track I made! I know this is the third time I’ve posted about it this morning but if you just listen once you may be surprised and see I do have a little bit of talent and if you could tell all your friends about it too that would be great and…”
There are hundreds of labels out there. Nearly every day I see one that I’ve never heard of. Not to say you should aim for some small, possibly struggling, no-name, but just that the opportunity is certainly there provided your production is release worthy. Again, I may be way off being as I have never experienced this myself, but I would go about contacting some independent labels with music similar to yours as soon as possible and look around for a month or two before considering releasing it myself.
July 25, 2012 at 10:34 am #1008610Steelo
ParticipantI would give the EP (or atleast a few tunes) away for free to some of the bigger music blogs. You will get a tonne of exposure. Once you get this exposure and a following its a lot easier to get a label to notice you. What sub genre(s) have you produced? I spend hours searching music blogs so I would be happy to try and direct you to some good choices. Always happy to hear some new unknown stuff too if you got a link?
July 25, 2012 at 9:29 pm #1008650D-Jam
ParticipantFrosh, post: 24673, member: 1351 wrote: I disagree with D-Jam. Although I don’t have any personal experience with this, I know if I were in that circumstance I would be more concerned with exposure and what I could put on a resume than with making money. I would shop around for a label. Once one bites, not only would you have them advertising for you as well, but you are now “signed” and finally have something to put in parenthesis after your own name and your release’s title (i.e. Mike Check — Checking Levels EP [Bring the Noise Records]) which, to me, is completely worth the extra time it takes to get a proper release. Also, assuming you’re looking for gigs, it is much better to say “my EP was just released by Bring the Noise Records” rather than “I just released my first EP,” as you hand the promoter your sharpie-covered CD-R.
A proper release also gives you a reason for increased levels of shameless self-promotion (i.e. “Hey guys, make sure you look out for my new EP being released on Bring the Noise Records one week from today! Here’s a little sample…”) other than the usual (at least it’s usual for me) “Hey guys, here’s a new mix/track I made! I know this is the third time I’ve posted about it this morning but if you just listen once you may be surprised and see I do have a little bit of talent and if you could tell all your friends about it too that would be great and…”
There are hundreds of labels out there. Nearly every day I see one that I’ve never heard of. Not to say you should aim for some small, possibly struggling, no-name, but just that the opportunity is certainly there provided your production is release worthy. Again, I may be way off being as I have never experienced this myself, but I would go about contacting some independent labels with music similar to yours as soon as possible and look around for a month or two before considering releasing it myself.
I agree with you here. If you can get someone else with a label of many releases selling your music, that’s the best.
However, if you’re on your own, then I’d look out for yourself and go with the route that gets you the best ROI both in a monetary and marketing sense.
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