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Podcast #28: Pacemaker’s Jonas Norberg Talks AI DJing & Collaborative Mixing

From bass guitar player to rave promoter to DJ technology company boss, Sweden's Jonas Norberg shares his life in music.

Growing up in a hippy collective, the young Jonas Norberg was always around music – but it was when he sold his bass guitar and bought decks and records that his path as a DJ was set.

However, it is Jonas’s work with Pacemaker DJ hardware and software that has shaped his adult life. Pacemaker originally made an innovative portable, handheld DJ device. But that led to the current incarnation of the company, as a developer of innovative AI-driven DJ apps that are helping music lovers to become DJs.

Pacemaker was one of the first (and is still one of the only) DJ apps to offer Spotify streaming, and the company’s “Metamix” technology is helping DJs to collaborate on and share their mixes legally. Here, Jonas shares his story, including a “will it/won’t it work?” Steve Jobs-esque technology keynote moment, and a great Eric Prydz & Swedish House Mafia tale.

• More about Pacemaker at the Pacemaker website.

Subscribe to “Tales From The Dancefloor” on iTunes and Spotify. Visit the podcast’s home page here.

Phil Morse: Phil Morse is the founder of Digital DJ Tips. His DJ career has taken him from a 15-year residency in Manchester, England, to the main room at Privilege in Ibiza - the world's biggest club. He is also an award-winning club promoter, and has taught music tech and DJing since 2010. He regularly speaks at DJ seminars and events worldwide.
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