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Shure Bows Out Of Phono Game

The M44-7 is an iconic cartridge, but its manufacture is to stop as Shure leaves this sector entirely.

The choice in store for DJs wanting quality cartridges and needles is about to get smaller, with audio company Shure bowing out of the phono game this summer after nearly a century.

The news comes at a time when even the scratch community seems to be moving away from the use of tonearms and therefore cartridges and needles, with products such as Rane’s Twelve turntable controller and MWM’s innovative Phase wireless DVS system making this type of product less relevant.

DJs will particularly miss the iconic M44-7 scratch cartridge, and the more club-oriented White Label.

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Big names left in the market include Stanton and Ortofon, although with the problems being faced by Stanton’s parent company Gibson currently, it’s not hard to see a situation where sometime soon, Ortofon – which has recently launched new models into its own cartridge range – may be the only big name left in the sector.

Are you sad to see Shure go? Is this just a sign of the times? Let us know your thoughts below…

Phil Morse: Phil Morse is the founder of Digital DJ Tips. His DJ career has taken him from a 15-year residency in Manchester, England, to the main room at Privilege in Ibiza - the world's biggest club. He is also an award-winning club promoter, and has taught music tech and DJing since 2010. He regularly speaks at DJ seminars and events worldwide.
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